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Apple: Everything to expect from this week’s iPhone 8 event

Apple is holding its annual product launch jamboree this week. In celebration of the 10th anniversary of the iPhone, it is expected to be one of the company’s most exciting launch events ever.

Tim Cook is expected to take to the stage at the Steve Jobs Theatre at Apple’s new campus in Cupertino, California to unveil a host of products including three iPhones, an Apple Watch and iOS 11.

Here’s everything Apple is expected to announced at 6pm UK time on Tuesday.

iPhone 8

The star of the show will be a next generation iPhone with an all-new design, launched in honour of the device’s 10th birthday. The iPhone 8, which could be called the iPhone X, iPhone Pro or iPhone Edition, is expected to have an edge-to-edge screen, no home button and glass back.

The flagship device is expected to cost $1,000 in the US, and possibly more than £1,000 in the UK.  It is likely to come in three colours – white, black and copper – and run iOS 11.


Apple is rumoured to have ditched the home button and Touch ID on the device to make way for the larger screen. It will replace the fingerprint sensor with facial recognition technology that can recognise the owner, according to reports.

The iPhone 8 will also feature new augmented reality uses, iPhone-to-iPhone payments and come with wireless charging, reports suggest.

iPhone 7s and iPhone 7s Plus

In addition to the iPhone 8, Apple will probably upgrade its current handsets. possibly under the name iPhone 7s and 7s Plus. Tradition dictates the new devices will have faster processors, improved battery life and minor enhancements such as better cameras.

They will be cheaper than the iPhone 8, probably costing close to the £599 and £799 of the iPhone 7 and 7 Plus.

Apple Watch

There have been multiple reports that Apple will debut a new smartwatch at the event this week, to be called the Apple Watch 3. The new device could work independently from the iPhone for the first time, coming with a SIM card that can connect to the internet for messages and browsing.

It is likely to have a similar design to the current Watch, but could also support peer-to-peer payments.

4K Apple TV

Cook could also announce a new generation of the Apple TV that supports 4K and HDR video. The fifth version of the smart television product would be the first upgrade since 2015. It could cost between £149 and £199.


Apple unveiled its HomePod smart speaker, which is controlled by Siri, at its annual developer’s conference in June. It announced that it would be out in December and cost $349, but we didn’t get a UK price.

Nor did the company give us much detail on how exactly it would work. Will it support Bluetooth, or phone calls?

iOS 11

Every year Apple releases a new software alongside its latest smartphone. This year, it is iOS 11, which includes iPhone-to-iPhone payments, a re-designed control centre and Siri translation.

Apple normally confirms a release date for its software alongside the launch of its new phones. Last year, iOS 10 went live on September 13, three days before the iPhone 7 went on sale. That would mean iOS 11 could be available from September 19.

Expect a lot of time to be devoted to ARKit, Apple’s new developer software for augmented reality.

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