Instagram has announced that its “Stories” feature has hit over 200 million daily active users, are copied to snapchat , up from 150 million announced in January.
Given that Instagram first introduced “Stories” last August, the result shows how effective its parent company, Facebook, is at replicating and marketing an appealing format.
To coincide with the news, Facebook revealed it is also introducing new “sticker” tools for Instagram, including a feature called “Pinning” for stickers and text, and location-specific stickers for users in Chicago, London, Madrid and Tokyo (via Variety). — AFP Relaxnews
As the competition between Instagram and Snapchat continues to heat up, a new blog post by Instagram today has revealed that the company’s Snapchat clone “Instagram Stories” now has more daily active users than Snapchat itself.
Of its 600 million users, Instagram now has more than 200 million users posting to or interacting with Stories every day, while Snapchat reportedly has around 158 million people using the original ephemeral social networking app, as of the last count. Snapchat’s numbers don’t specifically tie into use of its own “Stories,” and include any interaction with the app, from text messaging to video calls.
That last Snapchat update centered on data related to the fourth quarter of 2016, so it’s likely those numbers are higher, but the growth of Instagram Stories in less than a year is quite noticeable.
Facebook’s copying of Snapchat in Instagram has gone far better than the same plan that the company recently enacted within Facebook itself, called Facebook Stories. Following a weak launch, the company updated its iOS app to make it look as if people were posting to Facebook Stories, when in fact they weren’t.
In more general update news, users on Instagram Stories can now create “Selfie Stickers” to post on their Story, which can also be pinned to specific places within videos. Today’s app update also makes it easier to get to your favorite stickers, includes simplified video controls, and comes with new geostickers for Chicago, London, Madrid and Tokyo.