E-commerce SEO can be a gold mine especially for those who know how to do it right. There are many individuals out there who claim to teach you SEO, but it often ends up with misleading information.
The expert of Semalt Digital Services Jason Adler explains very common misconceptions that mislead people who run SEO for e-commerce business.
1. SEO can fix everything.
In fact, SEO has an impact on sales, but other marketing channels play a significant role as well. When driving sales for accompany, many factors need to be considered, not just ranking a website. SEO enhances the sales, but the product delivery should also be competitive. Other factors in competition might include product offering, merchandising, usability, pricing, and much more. Focusing solely on technical SEO can easily mislead you.
2. Category pages don’t matter
Category pages are the platforms for adding more keywords. Using a tool like Semalt Website Analizer, you can find long tail keywords, which you can include in your categories. It is always recommendable to optimize the meta title, H1 tag, meta description, URL, and your body content (if there is one) for the WebCrawler to index these categories.
3. Duplicating content from external websites is wrong
Getting repurposed content to your site can be a good decision. However, you must be good also in getting backlinks. For instance, Amazon makes a tremendous profit from re-using their sites description for reaching top rankings. They have a strong backlinking strategy.
4. ‘One size fits all’ searcher intent prediction
Never fall for the blogger who uses category pages as bait for visitors. People surf the internet mainly for two reasons. The first one is researching. One might be trying to learn the market or gather certain information about something. This person needs only information and will not drive your sales in that particular instance. The second reason is related to making a purchase. Someone might be ready to buy a product. These kind of visitors should be directed to product and category pages that are optimal for sale. Bait and switch technique might lead to missing a willing buyer due to failed directions.
5. Reviews don’t help SEO
Reviews are a way to rank higher in the search engines. Furthermore, reviews increase the credibility and trust of clients to your website. Many buyers tend to read reviews before making a purchase. A good reviews strategy, indexed by Google, will surely compliment your SEO efforts. Reviews also increase the engagement time of a user on your website. Amazon is good at getting product reviews, which makes them get very many sales.
E-commerce is a technical field which has been flooded by many misconceptions. People tend to rely solely on aspects of internet marketing such as SEO but fail to appreciate other digital marketing techniques which work. Drawing on the tips listed above, you can make a distinction between a fact to follow or a misconception to ignore. After all, the overall goal of an internet marketing campaign is usually increasing leads and ultimately conversions.